Kimberly Farrell, art director of Knocked-Up Fitness, earned a bachelor’s degree in web design and interactive media from the Art Institute of Orange County in Santa Ana, Calif, after working in both post-production editing and advertising.
Kimberly was born and raised in Newport Beach, Calif, and always had a love for design. After graduating high school, she enrolled at the Art Institute of New York City in their web design program and began working as a finance assistant for a leading advertising agency called G2 Interactive. While finishing up her degree in Web Design and Interactive Media, she had the opportunity to be a post-production assistant for the 2009 Creative Arts Emmy Awards. After graduating with her bachelor’s degree, Kim began working as the Digital Media Manager for a magazine publishing company in Santa Ana, Calif.
Early 2011 Kim announced her first pregnancy and began an online page called, Peanut in My Belly Co., where she designed and developed pregnancy websites, baby blogs, pregnancy announcements, invitations and party printables. While using her creativity to connect with other mamas, she met Erica of Knocked-Up Fitness and was inspired by her work. So much so that she began working after hours and weekends for the fitness company as their Art Director. Kimberly welcomed a baby boy, Jaden in August 2011.